The Effects of Subtle Prosocial Bragging on Observer’s Donation Intention: The Mediating Effects of Perceived Altruism
Year: 2025
Type: article
Source: 마케팅연구
Author: Jee Eun Lee
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416833622
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