Work

The Differential Impacts of Threat-Awe and Awe on Consumer Engagement with Extraordinary Environmental Campaigns

Year: 2025

Type: article

Source: 마케팅연구

DOI: 10.15830/kjm.2025.40.4.41

Authors: Eujin Park, Sue Hyun Lee

Language: English

Topic: Climate Change Communication and Perception

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416833693

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