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Scaling Smart: The Potential of Digital Strategies to Promote Breastfeeding in Low‐ and Middle‐Income Countries

Year: 2025
Type: article
Abstract: Digital technologies are increasingly used to promote and support breastfeeding, particularly where access to skilled lactation counseling is limited. This Perspective argues that such tools should complement, not replace, in-person care and should be integrated into maternal and child health systems in low- and middle-income countries. Drawing on lessons from large-scale digital health initiatives, it highlights the importance of equity, government ownership, and sustainability. The paper also emphasizes the need for pandemic and emergency preparedness in digital strategies to ensure continuity of breastfeeding support when face-to-face services are disrupted. It concludes with key priorities for policymakers and implementers to design, evaluate, and scale digital breastfeeding interventions responsibly and equitably.
Language: English
Subfield: Epidemiology
Field: Medicine
Open Access status: gold
Estimated APC paid: $4,130
OpenAlex ID: W4416848038
FWCI:
Cites: 15
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