Unraveling your dream stay with a click: the interplay of emotions, aesthetics, interactivity and opportunistic behavior in online hotel reservations
Year: 2025
Type: article
Study design: Observational Study
Source: The TQM Journal
Authors: Peu Saha, Abhijeet Biswas
Institution: Banaras Hindu University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Banaras Hindu University
Award: G1877346067
OpenAlex ID: W4416893624