Work

Product appearance design that realizes innovation of meaning: focusing on the impact of color changes on product meaning

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0422

Authors: Makiko Ozawa, Takashi Akiyama

Institution: Hiroshima University

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Award: International comparative study on changes in the network structure of R & D alliances in the automobile industry

OpenAlex ID: W4416911586

FWCI:

Cites: 27

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