Work

TriCounty Vaccine Improvement Program (TC-VIP): Enhancing Vaccine Confidence and Uptake in Rural Utah

Year: 2025

Type: article

Abstract: The Utah State University Extension TriCounty Vaccine Improvement Program addressed low rural vaccination rates across a three-county area through bilingual social media campaigns, health fairs, training in motivational interviewing, and neuromarketing. Evaluation results showed improved skills, broad community reach, and positive participant feedback, demonstrating a replicable model to reduce vaccine hesitancy and strengthen rural health systems.

Source: Outcomes and Impact Quarterly

DOI: 10.59620/2995-2220.1108

Authors: Aaron Hunt, Yvette Rea, Annalyz Castro

Institution: Utah State University

Language: English

Topic: Vaccine Coverage and Hesitancy

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: bronze

Funders: U.S. Department of Agriculture, Washington State University, Centers for Disease Control and Prevention, National Institute of Food and Agriculture