Work

How Nesting Changes Platform Strategy

Year: 2025

Type: article

Abstract: When platform businesses permit other platforms to embed within their own, or offer their own functionality hosted on another platform, they can gain access to new markets and customers, and improve the user experience of current customers. But platform owners must also consider whether such a relationship will affect the integrity of their brand and what it means for customer relationships. Research can help guide leaders through the strategic implications of nesting decisions.

Source: MIT Sloan Management Review

DOI: 10.63383/cvrw9262

Authors: Elizabeth Altman, Mary Tripsas, Tommaso Buganza, Daniel Trabucchi

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4416947836

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