Work

Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy Violation

Year: 2015

Type: article

Abstract: In this explorative paper we develop three dimensions of a new construct, Creepy Marketing (hereafter CM). First we discuss the impact of online personalized marketing on consumers. Based on this discussion a qualitative study examines both annoying marketing and creepy marketing from a consumer’s perceptive. Results distinguish annoying marketing, defined primarily as tactics, from CM, defined predominately as feelings. Based on the study, CM consists of three dimensions: invasion of privacy, stalking behavior and violation of social norms. Each of these dimensions is discussed and directions for future research are provided.

Source: Marketing Management Journal

DOI: 10.63963/001c.151082

Authors: ROBERT S. MOORE, MELISSA L. MOORE, KEVIN J. SHANAHAN, ALISHA HORKY, BRITNEY MACK

Institutions: Elon University, Mississippi State University

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4416950425

FWCI: 0.805

Cites:

Cited by: 13

Related to: 10