Year: 2010
Type: article
Abstract: This study uses Consumer Reports surveys by vehicle owners over publication years from 1998 to 2010 to draw annual reliability comparisons of vehicle engines associated with the U.S. and Japan. The reliability comparisons includes vehicles from five years old to less than one year old. Test results indicate that as the measurement of vehicles assessed progresses toward more recent manufacturing, the difference in assessed quality nearly disappears with the superior scores fluctuating between Japanese and the U.S. in the most recent years. However, since consumer perception of reliability may not match reality in assessed engine reliability, U.S. firms face a significant marketing challenge.
Source: Marketing Management Journal
DOI: 10.63963/001c.151027
Authors: MICHAEL J. COTTER, A. HENLEY JAMES
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4416950447