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How live streaming triggers gastronomy travel intention: A process virtualization theory perspective

Year: 2025

Type: article

Source: Journal Of Vacation Marketing

DOI: 10.1177/13567667251390523

Authors: Cenhua Lyu, Wen Xu, Yangyang Jiang

Institutions: Ningbo University, Université d'Angers, Macau University of Science and Technology, University of Nottingham Ningbo China

Language: English

Topic: Culinary Culture and Tourism

Subfield: Food Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

Open Access status: closed

OpenAlex ID: W4416950455

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Cites: 72

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