Science communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines
Year: 2025
Type: article
Abstract: 1. Science communication in the information society In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023). Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).
Source: Computers in Human Behavior
Authors: Montserrat Aiger, Carmen Elboj, Raquel Lozano-Blasco, Marian Acero-Ferrero
Institution: Universidad de Zaragoza
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,780
OpenAlex ID: W4416972157