Exploring Consumer Choice for Beef-Based Cultured Meat: Evidence from a Choice Experiment in China
Year: 2025
Type: article
Study design: Observational Study
Abstract: Amid growing attention on cultured meat as a sustainable food source to mitigate global population pressures, this study investigated Chinese consumers’ willingness to pay (WTP) for cultured meat using an online discrete choice experiment ( N = 243). A mixed logit model revealed a negative preference for cultured meat, suggesting technological concerns outweigh quality or health factors. Conversely, a positive WTP was found for imported products (+$2.35). Heterogeneity analysis identified older, low-income, and male consumers as more receptive. These preliminary results suggest a need for market segmentation and highlight the potential role of policy support.
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4416975350
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