Year: 2025
Type: article
Study design: Observational Study
Abstract: This study utilizes the Extended Theory of Planned Behavior (ETPB) and Perceived Risk Theory frameworks to investigate the factors affecting intention to adopt electric vehicles (EVs) of Chinese consumers. By incorporating environmental concern and financial incentive policy as cognitive and policy predictors beyond traditional TPB variables, this research provides a comprehensive examination of EV (electric cars) adoption behavior while exploring the moderating function of perceived risk. This study seeks to examine the relationships between environmental concern, financial incentive policy, and intention to adopt EVs, as well as how perceived risk moderates these relationships. It makes a theoretical contribution by extending TPB with cognitive-environmental and external-policy dimensions and exploring complex interaction mechanisms in China's policy-oriented market. From the practical perspective, the study offers guidance for government policy design and corporate marketing strategies in promoting sustainable transportation and renewable energy adoption. Many studies on EV adoption rely on purely psychological models, while those incorporating cognitive environmental awareness and external-policy factors in the Chinese context remain limited. The goal of this study is to address this knowledge void by providing a thorough understanding of the multi-dimensional factors driving EV adoption decisions in China.
DOI: 10.14419/xxwnnp46
Authors: Jin Jing, Lim Kim Yew, Tan Owee Kowang, Tee Poh Kiong, Yang Chen
Subfield: Electrical and Electronic Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4416988099
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