Year: 2025
Type: article
Abstract: As trillions in family-owned companies shift to next-generation leaders, one critical asset is being ignored: the brand. Here’s why brand value—often nearly 20% of enterprise worth—erodes during succession and how families can protect it.
Author: Meghan Lynch
Language: English
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4416993440
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