Work

Brand personality and theory of planned behavior relation: an Islamic banking brand personality context insights from Türkiye

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-07-2024-0271

Authors: Ömer Akkaya, Gazi Kurnaz

Institutions: Selçuk University, Mardin Artuklu University

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Selçuk Üniversitesi

OpenAlex ID: W4417022996

FWCI: 5.401

Cites: 145

Cited by: 2

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