Work

Investigating The Factors Affecting The Adoption of Solar Energy: A Synthesis of TAM and TPB among Households

Year: 2025

Type: article

Abstract: The demand of going green with green energy in the global context has risen the significance ‎of household behavioral aspects towards utilization of solar energy. The infrastructural ‎difficulties and behavioral obstacles have influenced the demand of sustainable energy ‎alternatives. Residential areas are adopting solar energy systems as an unconventional energy ‎source. To examine the effects behavioral and technological factors on the adoption of solar ‎energy systems at the household level. In this research, the quantitative method was used and ‎was based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior ‎‎(TPB). The model aimed at analyzing the extent to which Solar Perceived Usefulness (SPU), ‎Perceived Ease of Use (PEU), Attitude (A), Subjective Norm (SN) and Perceived Behavioral ‎Control (PBC) had significant effects on Behavioral Intention to Adopt Green Energy ‎‎(BIAGE) and Use Behavior (UB) among households. SmartPLS was used to test the structural ‎model utilizing the data which was gathered in households in the state of Bihar. The results of ‎the empirical studies showed that the Attitude, Subjective Norm, and Perceived Behavioral ‎Control had a strong impact on the Behavioral Intention that further influenced the Use ‎Behavior. Furthermore, it was discovered that Perceived Ease of Use and Solar Perceived ‎Usefulness positively and significantly affected Attitude and Behavioral Intention account 36.1 ‎percent. The results support the integrative potentials of TAM and TPB in explaining the ‎behavior intentions of adopting solar energy. Through the research work, a contribution has ‎been made to the extant discourse on the energy shifts to sustainability, with the social ‎influence, attitudinal positivity and perception and control of behavior all playing a composite ‎role toward establishing the intent towards household adoption‎.

Source: International Journal of Accounting and Economics Studies

DOI: 10.14419/j64ps364

Authors: Shampy Dubey, Kirti, Rupinder Katoch, Muzzamil Rehman, Prabhjeet Kaur

Institutions: Lovely Professional University, Chanakya National Law University

Topic: Social Acceptance of Renewable Energy

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Affordable and clean energy, Climate action, Sustainable cities and communities

Open Access status: hybrid

OpenAlex ID: W4417037283

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