Year: 2025
Type: article
Abstract: This paper explores the balance between technical and meta-skills in marketing education, emphasizing the need for both tool proficiency and critical thinking. While technical skills like data analytics and digital tools are essential, meta-skills such as creativity, adaptability, and problem-solving remain crucial in a rapidly evolving industry. Through experiential learning, project-based assessments, and technology-enhanced classrooms, we advocate for a holistic approach that integrates both skill sets. By fostering meta-skill development alongside technical expertise, marketing education can better prepare students for sustainable, impactful careers. The paper highlights curriculum innovations that bridge this gap, ensuring graduates are both job-ready and future-ready.
Institution: University of Greenwich
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4417037412
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