Work

Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2025-0315

Authors: Alshymaa Elmashad, Mostafa Mahmoud El-Gayar, Mahmoud Abdelaziz Ahmed Abdelaziz

Institutions: Mansoura University, Arab East Colleges

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4417048395

FWCI: 0.427

Cites: 90

Cited by: 1

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