Work

Intellectual property awareness in the Gulf region

Year: 2025

Type: article

Abstract: This study assesses the level of intellectual property (IP) awareness among top executives in small and medium-sized enterprises (SMEs) within the Gulf Cooperation Council (GCC) region. It addresses a notable gap in the literature on IP familiarity and its strategic use in emerging markets. We surveyed 526 executives across the six GCC states, with scales developed to measure IP familiarity, perception of IP's importance, and understanding of central IP concepts (trademarks, patents, copyrights). Statistical analysis reveals a significant lack of IP awareness, particularly in fundamental areas like patent protection and territorial limitations, underscoring potential risks to strategic decision-making and growth. The findings demonstrate a strong, positive correlation between participation in IP-related education and familiarity with IP concepts, yet most executives lack practical understanding of IP's strategic value. Tailored IP education—through workshops, university courses, and industry conferences—is recommended to bridge this gap, aligning executive knowledge with international standards and fostering an innovation-driven business environment in the GCC.

Source: World Patent Information

DOI: 10.1016/j.wpi.2025.102422

Authors: Hady M. Khawand, Markus Kittler, Elie Chahda

Institutions: University of Antwerp, Management Center Innsbruck, Newcastle University

Language: English

Topic: Intellectual Property and Patents

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Peace, justice, and strong institutions

Open Access status: hybrid

Estimated APC paid: $3,653