Work

Beyond the rainbow: The influence of LGBTQIA+ representation in advertising on consumer decision making

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of cultural marketing strategy.

DOI: 10.69554/vwip3164

Authors: Jose Neil Hortillo, Dion Mary Larido, Kaycee Karyll Morales, Press Ann Giselle Olores, Paula Mariz Valdehueza

Institution: University of the Philippines Visayas

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4417119747

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