Work

Journalism in times of blurring boundaries between journalism, PR and advertising

Year: 2025

Type: article

Abstract: The focus of this study are the blurring boundaries between journalism, PR and advertising from the perspective of journalism. The results of 27 semi-structured interviews with journalists, journalists/content producers and former journalists in Austria show that the blurring boundaries are a fact that is unlikely to go away. The use of social media is the driving force, but the lack of financial and human resources in journalism are also reasons for this. The blurring boundaries are transforming journalism, partly even disrupting and raising the question of journalists’ self-concept. What is journalism and who is a journalist today are questions that are not easily answered anymore.

Source: Journalism

DOI: 10.1177/14648849251406152

Authors: Uta Russmann, Sabine Einwiller, Jens Seiffert-Brockmann, Lina Stürmer, Gisela Reiter

Institutions: Universität Innsbruck, University of Vienna, Vienna University of Economics and Business, FHWien der WKW

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,900

OpenAlex ID: W4417137148

FWCI: 2.033

Cites: 34

Cited by: 1

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