Mr. Oven or Mr. Pizza? How Cause‐Effect Anthropomorphism Influences Consumer Response
Year: 2025
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.70087
Author: Wen‐Hsien Huang
Institution: National Chung Hsing University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4417173103