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Green at a click: What drives consumers to buy houseplants online?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of digital & social media marketing.

DOI: 10.69554/veib1154

Authors: Zarqa Shaheen, Hongsea Hout

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417196222

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