Product Evaluation of Nayazinc and Farmer Satisfaction – A Study in Rallis India Limited, Baloda Bazar, C.G.
Year: 2025
Type: article
Abstract: This study, titled "Product Evaluation of Nayazinc and Farmer Satisfaction-A Study in Rallis India Limited, Baloda Bazar, C.G.," evaluates the agronomic efficacy and market perception of Nayazinc, a key agricultural input.The primary objective was to quantify the impact of Nayazinc on crop yield and to analyze farmer behavior regarding product awareness, perception, and post-usage satisfaction within the Baloda Bazar region.The findings reveal a statistically significant positive association between Nayazinc application and crop productivity.The linear regression model (Yield = 20.733+ 8.067X) indicates that Nayazinc users achieved an average yield increase of 8.067 qtl/acre compared to non-users.Qualitative analysis demonstrates a "Marketing Gap": while product awareness is moderate (Mean Score: 3.14/5), user satisfaction is exceptionally high (Mean Score: 4.53/5), with 93.3% of users expressing positive feedback.The study concludes that while Nayazinc delivers superior technical results and benefits from the strong brand association of Rallis India Ltd, its market potential is currently under-leveraged.The report suggests that bridging the gap between awareness and trial is key to unlocking the product's full market share in Chhattisgarh.
Authors: Akhil Jaiswal, Prof. Sumita Dave
Language: English
Domain: Life Sciences
SDG: Zero hunger
Open Access status: bronze
OpenAlex ID: W4417262592
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