Work

Ready. Set. AI: a systematic literature review exploring AI antecedents in international marketing

Year: 2025

Type: review

Study design: Systematic Review

Source: International Marketing Review

DOI: 10.1108/imr-10-2024-0420

Authors: Justin Siljeur, Julia Quiel, Dominik K. Kanbach, Sascha Kraus

Institutions: Stellenbosch University, HHL Leipzig Graduate School of Management, University of Warsaw, University of Siegen, University of Johannesburg

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417278145

FWCI: 1.38

Cites: 51

Cited by: 5

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