An Exploration of Talent Cultivation Models for Broadcasters and Hosts in an Omni-Media Context
Year: 2025
Type: article
Abstract: Against the backdrop of deepening media convergence, broadcasting and hosting talent cultivation faces core challenges. Professional positioning lags behind the industry's demand for multi-skilled professionals amid intelligent transformation. Traditional curricula lack training modules for intelligent communication technology applications, while teaching evaluations overemphasize foundational metrics like vocal techniques at the expense of omnichannel communication effectiveness. Innovative solutions lie in establishing a multidimensional convergence model: curriculum-wise, implement a dual-track system balancing core professional competencies with vertical domain expertise, and integrate training in intelligent speech synthesis alongside practical scenarios like government communications. - Teaching-wise, create industry-academia-research integrated media workshops that operate full-cycle campus daily programs, achieving a real-world business loop from content production to cross-platform distribution. - Evaluation-wise, shift key metrics toward new dimensions such as adaptability to communication scenarios and user engagement analysis capabilities.
Source: Entrepreneurship and Innovation
Author: Liu Haiou
Institution: Jilin International Studies University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W4417351810
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