Enhancing the experience economy, marketing and sustainability in tourism event stages through smart technologies
Year: 2025
Type: article
Study design: Systematic Review
Abstract: Purpose This study aims to examine how smart technologies (e.g. artificial intelligence, Internet of Things and virtual reality) can be adopted across the phases in an event lifecycle, presenting a holistic framework for event managers and future research. Design/methodology/approach Using the PRISMA method, a systematic literature review identifies key smart technologies and research themes across the event lifecycle. It analyses their intersections with event phases and proposes a comprehensive framework to map these relationships. Findings The results are structured into systematic-quantitative analysis, which explores publication trends, technology types, event categories and key academic contributions; and framework development, which aligns smart technologies with event phases. Originality/value This study integrates key event literature themes into a unified framework. By addressing these themes collectively, it introduces the novel 6Ss of the event lifecycle framework, enhancing technology’s role in event planning and management.
Authors: Tuba Urul, Kirsten Holmes
Institution: Curtin University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4417416776