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Factors affecting digital entrepreneurship: a case study of Vietnamese women

Year: 2025

Type: article

Abstract: Digital business has become a dominant trend in today's digital era.This study aims to explore and identify the key factors influencing digital entrepreneurship among Vietnamese women.A quantitative research approach was used, employing a structured questionnaire to survey 527 women entrepreneurs in Vietnam.The collected data were analyzed with SPSS 26 software.The results indicate that personal and professional characteristics, digital entrepreneurial capabilities, digital consumer behavior, digital infrastructure, digital interactions, and government policies all have a positive influence on digital entrepreneurship intentions.Of these, government policies have the most significant impact, while digital consumer behavior has the least influence.Based on these findings, the study offers several recommendations to better support and promote digital entrepreneurship among Vietnamese women.

Source: Journal of Entrepreneurship and Sustainability Issues

DOI: 10.9770/d7679678426

Author: Nam Danh Nguyen

Institution: Hai Phong University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Gender equality, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $916