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Channel quality competition and hybrid contract strategies in multichannel retail supply chains

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-05-2025-0439

Authors: Subir Guin, Brojeswar Pal

Institution: University of Burdwan

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417423978

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Cites: 34

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