Work

The discourse of Palestinian displacement in the artificial intelligence era: A multimodal discourse analysis of AI-generated videos

Year: 2025

Type: article

Abstract: This study examines two AI-generated videos—“ Trump Gaza ” and its counter-video, “ Gaza is Ours ”—through the lens of Multimodal Discourse Analysis (MDA), using Kress and Van Leeuwen's visual social semiotics framework. It explores how visual and auditory elements contribute to meaning-making in both videos and uncovers the predominant themes they convey. The findings highlight the persuasive power of AI-generated content in shaping narratives and exposing underlying ideologies during times of conflict. AI can thus be weaponized to control political discourse. While “ Trump Gaza ” seeks to manipulate viewers and promote Trump's displacement agenda, “ Gaza is Ours ” resists this narrative by rejecting forced displacement, mobilizing support, fostering solidarity, and challenging manipulation. Hence, AI can also serve as a tool of resistance against dominant colonial narratives of displacement.

Source: International Communication Gazette

DOI: 10.1177/17480485251406816

Author: Reem Adib Lulu

Institution: Universiti Brunei Darussalam

Language: English

Topic: Cultural and political discourse analysis

Subfield: Linguistics and Language

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: hybrid

Estimated APC paid: $3,650