Year: 2025
Type: article
Abstract: Research shows how to tailor your narrative for nascent, emergent, and mature markets-so investors and customers instantly "get it" and act.Founders face a constant challenge: they need attention and support, whether from investors, partners, or early adopters.The most flexible, accessible tool they have is their story.Stories shape how people understand what the entrepreneur does, why it matters, and why now is the right moment to take their venture seriously.For entrepreneurs, stories offer a tool that can explain how they are different and similar to their competitors.When done well, audiences clearly understand the value, opportunity, and reason the new company exists.In turn, entrepreneurs are able to secure the support they so desperately need to further their venture.
Authors: Jonathan Preedom, Shannon Younger, Chad Navis
Institutions: Louisiana State University, Clemson University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4417459695
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