Work

B2B marketing in metaverse: toward a theoretical framework

Year: 2025

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-09-2024-0679

Authors: Vahideh Arghashi, Harish Kumar, Umashankar Venkatesh, Jones Mathew, İpek Altinbasak Farina

Institutions: Tokyo International University, Great Lakes Institute of Management, Bahçeşehir University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417482991

FWCI: 3.594

Cites: 97

Cited by: 3

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