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Connecting customer-engagement and attitude with brand preference: a strategic input for marketing of financial products

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Management Practice

DOI: 10.1504/ijmp.2026.150629

Authors: Laxmikant Pattnaik, Saroj Kumar Sahoo, Bidhu Bhusan Mishra, Valavadra Sahu

Institution: Sambalpur University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417500036

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