Normative Influence on the Adoption of Generative Artificial Intelligence in Higher Education
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Marketing Education
Authors: Meghan E. Pierce, Pingjun Jiang
Institution: La Salle University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W4417520751