Work

Dimensions of athletic star power associated with Generation Y sports consumption

Year: 2005

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-04-2005-b006

Authors: Jessica R. Braunstein, James J. Zhang

Institution: University of Florida

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W44627276

FWCI: 3.951

Cites: 62

Cited by: 108

Related to: 10