Stereotypes of and Discrimination Againstracial/ethnic Minorities: Can Media Exposurehelp Change People’s Racial/ethnic Prejudicefor the Better or for the Worse?
Year: 2005
Type: dissertation
Abstract: Prejudice leads to stereotypes.Instead of the direct contact approach, mass media are expected to play an important role in changing prejudice by exposing audiences to different portrayals of racial/ethnic minorities.It is found that subjects exposed to positive portrayals of the target group, Arabs in this study, stereotype them in ways different from those exposed to negative and neutral portrayals of the target group.However, their stereotypes are not predicted by their liking of the positive media portrayals about the target group as measured by the perception analyzer, a reliable measure of respondents' continuous responses to stimuli.Despite a strong effect of positive media exposure and a weak positive correlation between subjects' liking of the positive portrayals and positive stereotypes, we don't find a strong correlation between the implicit stereotype measure of word recognition and the explicit prejudice measure of QDI.
Author: Yunying Zhang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W48181487