Work

The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Year: 2012

Type: book-chapter

Source: Advances in international marketing

DOI: 10.1108/s1474-7979(2012)0000023017

Authors: Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W48252325

FWCI: 1.349

Cites: 20

Cited by: 7

Related to: 10