Year: 2005
Type: book-chapter
Abstract: Introduction: What is the audience and why is it important?Throughout the world, though especially in industrialized countries, people routinely spend a huge amount of time with different forms of media, often more time than they spend at work or school or in face to face communication.Within a single generation, homes have become media-rich, with multiple televisions, radios, games machines, computers, music systems and telephones, these typically shifting from household possessions to personal possessions, accompanying us wherever we go.In our everyday engagement with friends and family, with the community, the political system, the nation and beyond, we draw upon, and we increasingly rely upon, a never-ending flood of images, ideas and information about worlds distant in space or time and about the world close to home.
Author: Sonia Livingstone
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W51734956