Work

A Differential Game of Advertising for National and Store Brands

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/0-387-24602-9_11

Authors: Salma Karray, Georges Zaccour

Institutions: HEC Montréal, Group for Research in Decision Analysis

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W51895024

FWCI: 3.376

Cites: 17

Cited by: 58

Related to: 10