Work

Strategic Market Management: Global Perspectives

Year: 2010

Type: article

Authors: David A. Aaker, Damien McLoughlin

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W561452279

FWCI: 18.47

Cites:

Cited by: 173

Related to: 10