Work

Designing successful transorganizational marketing alliances

Year: 1990

Type: book

Source: Marketing Science Institute eBooks

Authors: Ravi S. Achrol, Lisa K. Scheer, Louis W. Stern

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W562971832

FWCI: 3.346

Cites:

Cited by: 76

Related to: 10