Work

Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper

Year: 1996

Type: review

Source: Marketing Science Institute eBooks

Authors: Rohit Deshpandé, John U. Farley

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W564778341

FWCI: 5.625

Cites:

Cited by: 63

Related to: 10