Work

The Evolution of Marketing Channels: Trends and Research Directions

Year: 2015

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2015.04.002

Authors: George F. Watson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan

Institutions: University of Washington, BI Norwegian Business School, University of Notre Dame

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W565283424

FWCI: 26.98

Cites: 180

Cited by: 169

Related to: 10