Work

Global marketing management : changes, challenges and new strategies

Year: 2005

Type: book

Source: Oxford University Press eBooks

Authors: Kiefer Lee, Stephen Carter

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W572992484

FWCI: 0.491

Cites:

Cited by: 24

Related to: 10