Year: 2001
Type: article
Abstract: Trust is a major issue in Internet transactions.This paper presents a model of trust on the Internet that focuses on three dimensions of trust.It investigates the perceived value a consumer places on these dimensions when set in the context of different product categories, price discounts and immediacy of purchase.It is argued that the more willing an Internet merchant is to heed these three factors, the greater the perception of trust and hence the greater the probability of a transaction.
Authors: Lawrence Ang, Chris Dubelaar, Boon-chye Lee
Institutions: Macquarie University, Monash University, University of Wollongong
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W574180519