Shaping China's Global Imagination : Branding Nations at the World Expo
Year: 2015
Type: book
Abstract: Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes
Source: Medical Entomology and Zoology
Author: Jian Wang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W579162274