Work

Understanding Consumer Behavior

Year: 2023

Type: book-chapter

Source: Cambridge University Press eBooks

DOI: 10.1017/9781108699716.002

Authors: Jacob E. Gersen, Joel H. Steckel

Institutions: Harvard University, New York University

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W583103445

FWCI: 7.248

Cites:

Cited by: 132

Related to: 10