Work

Advertising in New Media: Exploring Adoption of Location-based Mobile Application Advertising

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of the Association for Information Systems

Authors: Haifeng Xu, Zhuolun Li

Institution: National University of Singapore

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W584765105

FWCI: 0.593

Cites: 21

Cited by: 4

Related to: 10