Why inspiring stories make us react: the neuroscience of narrative.
Year: 2015
Type: article
Abstract: The man behind the discovery of the behavioral effect of a neurochemical in the brain called oxytocin wondered if the molecule might motivate people to engage in cooperative behaviors. In a series of tests using videos, his lab discovered that compelling narratives cause oxytocin release and have the power to affect our attitudes, beliefs, and behaviors.
Source: PubMed Central
Author: Paul J Zak
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W585519670