Work

AMA educators' proceedings : enhancing knowledge development in marketing

Year: 2004

Type: book

Source: American Marketing Association eBooks

Authors: Kenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W586145047

FWCI: 1.731

Cites:

Cited by: 11

Related to: 10